Experience
Dec 2023 - Present
Alice Blue, Bangalore, IndiaChief Growth Officer (CGO) | Alice Blue
● Directed growth initiatives, achieving a 100% increase in customer acquisition within the initial quarter, aligned with quarterly goals through direct and remarketing automation.
● Developed and led digital marketing strategies across SEO, SEM, email, social media, programmatic advertising, and channel marketing to drive lead generation and market expansion.
● Built and managed a growth team of 45+ members, establishing efficient work processes and effective team allocation to drive impactful growth and improve customer retention.
● Led cross-functional teams, resulting in consistent revenue growth through quarterly updates, collaborating across product, sales, and marketing.
● Streamlined campaign performance and optimized customer data management by implementing advanced marketing automation systems.
● Introduced innovative solutions and products such as a virtual trading app, options trading app, traders' community, webinars, experts' calls, advisory calls, YouTube podcasts, media buying, and award programs. Developed annual roadmaps with clear, actionable goal.
Jan 2022 - Oct 2023
MPL (Mobile Premiere League), Bangalore, IndiaAssociate Director of Design | MPL
● Provided strategic feedback to designers and copywriters, ensuring 90% accuracy in user acquisition videos and digital ad campaigns, aligning with briefs and target audiences.
● Led and mentored a 20+ member in-house design team, reducing external agency dependency by 60% through effective support for marketing and product campaigns.
● Streamlined creative deliverables by establishing approval processes, communication channels, and asset management systems for in-house and external agencies.
● Allocated team tasks using scrum methodologies, creating a smooth workflow between brand managers, designers, copywriters, and the ICM team, ensuring on-time delivery.
● Built a scalable team structure by organizing skill-based design groups, establishing clear hierarchies, and managing creative outputs for multiple gaming verticals.
Jan 2021 - Dec 2021
MPL (Mobile Premiere League), Bangalore, IndiaSr. Design Manager | MPL
Jan 2020 - Dec 2020
MPL (Mobile Premiere League), Bagalore, IndiaSr. Designer | MPL
July 2019 - Dec 2019
Mech Mocha Games, Bangalore, IndiaSr. Content Designer | Mech Mocha
● Led target-based performance campaigns by creating ad designs, copies, and user acquisition videos.
● Set up localization processes for apps, CMS, social media, and influencer campaigns.
● Developed a localized, target-based social media page with content designed to drive user engagement.
● Collaborated with product managers on multiple games and quiz apps, supporting market research, competitor analysis, and user acquisition strategies.
● Designed game interfaces for various gaming apps and supported localization of content for app and social media platforms.
Sep 2018 - Jun 2019
Mech Mocha Games, Bangalore, IndiaContent Designer | Mech Mocha
Feb 2017 - Aug 2018
Bobble Keyboard (AI), Gurgaon, IndiaContent Manager | Bobble Keyboard
● Created 500+ personalized GIFs and stickers and launched a creative community of 100+ artists.
● Designed in-app advertisements for partner channels in vernacular languages through expressive GIFs and stickers.
May 2012 - Jan 2017
Upwork, Gurgaon, IndiaGame Designer (Freelance) | Upwork
● Developed 400+ hyper-casual game assets, levels, and icons for 100+ client publishers.
Nov 2011 - Apr 2012
Henu Studio, New Delhi, IndiaCreative Designer | Henu Studio
● Illustrated and coloured children's books for nursery rhymes, board games, and historical stories.
Nov 2010 - Oct 2011
Aptara, New Delhi, IndiaVisualiser | Aptara
● Designed book covers and artworks for major international publishers, including Oxford, IELTS, and HarperCollins.