Vikash J
Build Acquisition Systems for Predictable Client Flow
Take your business from 0 → 1 → 10 → Beyond
Hey, I’m Vikash J. I help businesses build predictable client acquisition systems — from 0 → 1 → 10 and beyond.
15+ yrs of growth marketing experience across startups, unicorns & bootstrapped companies.
A short 1:1 exploration call to understand your business, identify growth gaps, and define how to move it forward.
I build a client acquisition system playbook that keeps you moving forward
by replacing confusion with a system that creates momentum for business growth.
Foundation (0 → 1)
You’re starting out or still figuring things out. You need clarity on who to target, what to offer, and how to attract your first consistent clients.
System (1 → 10)
You have activity, but results are inconsistent. You need a structured acquisition system that converts attention into predictable leads and sales.
Scale (10 → Beyond)
You have traction and want stability, automation, and growth. You need scalable systems, processes, and channels that work without constant firefighting.
ICP Clarity
→ One primary ICP to focus on
→ The core problem they actually pay to solve
→ Clear exclusions to avoid distraction
Offer & Positioning Direction
→ What to lead with
→ What to simplify or remove
→ How to position your offer for the ICP
Acquisition Channel Focus
→ Priority channels to invest in
→ Channels to ignore for now
→ Rationale for each selected channel
Funnel & Conversion Flow
→ Entry points for leads
→ Conversion path logic
→ Drop-off and friction areas
Messaging Framework
→ Core message pillars
→ ICP-specific angles
→ CTA structure and intent
Content Direction
→ Content types that support acquisition
→ Content to stop creating
→ Role of content in the conversion flow
Metrics That Matter
→ Key weekly indicators
→ Signals worth monitoring
→ Metrics to deprioritize
30–60–90 Day Roadmap
→ Immediate priorities
→ Near-term tests
→ Scale-ready actions
System Guardrails
→ Elements not to change too early
→ Common execution pitfalls
→ Decision rules to stay focused
This playbook is built after auditing your business and growth gaps and is designed to bring clarity first—so execution becomes consistent and effective at your current stage of growth.
Clarity & Focus
You’ll have absolute clarity on who you’re building for, the specific problem you’re solving, and where your attention should go—while knowing exactly what to ignore. This removes second-guessing and scattered effort, so decisions feel simpler and progress feels intentional.
Execution-Ready System
You’ll walk away with a clear, actionable acquisition system that converts attention into predictable leads, aligns your messaging, channels, and funnel flow, and works without constant firefighting. It’s built from what’s working, what’s not, and what actually moves your business forward.