By Vikash Jha | From Problem-Solving → Precise Execution → Measurable Outcomes → Proof of Impact → Scalable Skills

Growth Marketing & Full-Funnel Strategy

Look How I Build Scalable Revenue Machines Across Acquisition, UX, and Retention — in Just a Few Months.

✅ 80x CRM growth: 478 to 38,880 leads in 10 months
✅ Achieved 600% B2C growth through creative-led performance marketing
✅ Scaled SEO traffic from 25L to 87L with content systems and technical optimization
✅ Reduced cost per lead by 65% — from ₹165 to ₹55 via creative targeting and onboarding flow
✅ Built CRM automation workflows to drive repeat engagement and lifecycle marketing
✅ Drove 2X organic social growth via content calendar, product storytelling, and videos
✅ Improved product activation (D1–D7) by 20% through UX-led nudges
✅ Launched scalable GTM engines across paid, organic, and product-led channels

Leads Increased by 8040%

Proven Metrics Behind Scalable ROI

Beyond just leads: Here’s how I reduced acquisition costs, scaled account growth, and improved onboarding to drive sustainable, full-funnel growth.

Cost Per Lead Down by 65%

Account Growth Up by 400%

Product Activation Up by 20%

Brought CAC Consistently Below ₹2,500

How We Achieved Scalable Growth:

✔ Optimized Ad Funnels – sharper targeting & creative iterations that reduced wasted spend

✔ Added OTP Verification – cut out low-quality leads early, improving conversion rates

✔ Strengthened Onboarding – PAN/KYC filters ensured high-intent, premium customers

✔ Continuous Optimization – refined ads, landing pages, and remarketing loops to push down CAC

✔ Focused on High-LTV Cohorts – scaling only segments that delivered profitable CAC-to-LTV ratios

Lead → OTP Verified → PAN/KYC Premium Accounts

I connect every stage of the customer journey into one continuous loop of acquisition, conversion, and value.

Awareness

Meta Ads, Google Ads, SEO, YouTube, Social Media

Interest

Landing Pages, Retargeting CRM

Action

Signups, Installs, Purchase

Retention

Product UX Flows, Email Drips, Personalization, In-App Triggers

Revenue/Referral

LTV Optimization, Upsells, Loyalty, Spread 100X

Results That Speak for Themselves

Here’s what I’ve delivered — with clarity, systems, and high ownership.

✅ Built a full-funnel GTM system across paid, SEO, CRM & product-led channels
✅ Designed and optimized landing pages to lift conversion and reduce drop-offs
✅ Created high-converting content engines using topical clusters and video SEO
✅ Automated lifecycle campaigns using behavior triggers & CRM workflows
✅ Restructured onboarding & UX journeys to drive retention and engagement
✅ Consolidated agency efforts in-house to scale faster and reduce CAC

Metric	Before	After	Impact
Monthly Acquisition	2K	12K+	🚀 600% Growth
SEO Traffic	25L	87L	🧠 3.5X Jump
Page Views	~50L	2.6 Cr+	💁️ 5X Scale
Conversion	–	+15%	🎯 Funnel Fix
Agency Dependency	High	60% ↓	💡 In-house Build

Execution in Action

Real Campaigns I don’t just plan strategy — I execute and deliver.

✅ Owned the full creative lifecycle — from concept to final asset delivery across performance platforms
✅ Aligned copy, design, and targeting to drive campaign relevance and click-through rates
✅ Built high-performing ad sets for Meta, Google, YouTube, and app installs — tailored by funnel stage
✅ Scaled multi-language campaigns with localized visuals and cultural resonance
✅ Used data-backed creative testing (A/B) to improve CTRs, reduce CPA, and boost ROAS
✅ Collaborated cross-functionally with design, product, and media teams for on-time execution

Fintech Growth

– Challenge: High CAC
– Strategy: Audience-first creative + CRM automation
– Outcome: 35% CAC drop, 3.2X conversions

How I Achieved This:

Crafted high-performing creatives based on real user pain points and platform behavior, tailored for Meta + Google ads.
Integrated automated CRM workflows using WhatsApp, email, and SMS to nurture and convert leads efficiently.
Created segmented audience funnels to optimize ad spend and re-engage users based on behavior and stage.

→ Together, this dropped CAC by 35% and lifted conversions by 3.2X within months.

SEO Content Engine

– Challenge: Low discovery
– Strategy: Topical clusters, FAQ SEO, YouTube
– Outcome: 3.5X traffic, 7X opt-ins

How I Achieved This:

Scaled article volume from 80 to 900/month using a hybrid approach — AI-assisted drafts + humanized storytelling.
Built SEO topical clusters focused on long-tail, high-intent keywords to dominate niche search verticals.
Optimized click-through with engaging, search-driven titles and integrated YouTube content to boost authority.

→ Result: 3.5X traffic surge and 7X increase in opt-ins — all organic.

I optimize every touchpoint — from the first click to long-term retention — using data, design, and behavioral triggers. By mapping user drop-offs, redesigning onboarding journeys, and running sharp A/B tests across copy and layout, I engineered seamless flows that lifted conversions and improved user stickiness. The result? A smarter funnel that doesn’t just look good — it performs.

Diagnose

Redesign

Experiment

Automate

Scale

But speed, strategy, and systems define the comeback of our acquisition performance.

When market fluctuations hit, our lead funnel took a visible dip. With sharp execution from my Performance Marketing team, we shifted to education-first messaging, launched value-driven webinars, and activated CRM retargeting — helping us bounce back stronger and smarter.

SEO took a hit post-Gemini AI rollout. Thanks to the agility of my SEO team, we restructured fast — scaling trending news content, optimizing titles for AI search patterns, and introducing sideways topical relevance to offset volatility. The result? A full traffic rebound and a surge in opt-ins — without missing a beat.

SEO Flow That Converts:

A simple but powerful flow turning search into signups.

Discover

Optimize

Convert

Automated every step and integrated it as a performance marketing layer — driving client acquisition, retention, and ROAS reduction.

Remarketing Automation: Impact Summary

Here’s what I’ve delivered — with clarity, systems, and high ownership.

Tackled Dormancy Head-On
Dormant clients peaked at 18,778 in Aug 2024 — this triggered the launch of a new, automated reactivation engine.
Smart Workflows Deployed
From Sep 2024, WhatsApp nudges, CRM triggers, TradingView highlights, and platform-based remarketing ads were rolled out — all fully automated.
Achieved 35%+ Drop in 60 Days
By Nov 2024, dormant clients dropped to 12,228, marking a 35%+ decline — without manual intervention.
Reactivation Systemized in Two Waves
Dual re-engagement sprints: Sep 2024 and Jul–Sep 2025 — ensured seasonal control and long-term retention.
Performance Layer Impact
Integration with performance marketing not only revived users but also lowered cost per acquisition (CPA) and increased LTV.
No Return to Dormant Peak
After automation, monthly dormant figures stabilized at ~12–14K, never touching the previous 18K+ highs again — confirming long-term success.

Campaign vs. ROAS: Breakdown

Every ₹1 spent tells a story — this graph reveals which campaigns delivered real returns, which ones need tuning, and how our automation-first remarketing ecosystem reduced cost while boosting conversion.

📌 Quick ROAS Summary:

💡 Example: For every ₹1 spent on this campaign, we earned ₹3.70 — meaning a ₹10L budget returned ₹37L in revenue.

ROAS Value	Meaning
>4.0	Outstanding – Highly profitable
3.0 – 4.0	Strong – Scalable and efficient
2.0 – 3.0	Moderate – May need optimization
<2.0	Low – Review strategy or cost drivers

Built Authority & Awareness Through Strategic Social Growth

Blended product education, creative trends, and platform consistency to drive strong follower growth and user engagement.

Built a weekly cross-platform content calendar (LinkedIn, X (Twitter), Newsletter) focused on product education, use cases, releases, and moments.
Produced product-centric short videos to simplify feature discovery and drive engagement.
Integrated market trends (AI, Finance, Trading) into messaging to boost virality and brand relevance.
Designed AI-generated visual assets to spotlight product screens, user journeys, and benefits.
Tied every feature drop to social storytelling + user feedback loops, fueling a community-driven product roadmap.
Merged product updates and case studies into newsletter campaigns to turn followers into users.
Led the strategy, execution, and growth planning — while mentoring the social media team to scale campaigns with agility and creativity.

Snapshots of Social Success

Scroll down & see A visual journey of how our social strategy turned engagement into real traction — with creativity, consistency, and product-first storytelling.

YouTube Growth Engine

Scaling 4 Languages for Deeper Reach & Better Engagement. Timeframe: April 2024 → March 2025

🔥 Top Wins from YouTube Growth

➤ English Channel
Views Up 174% → From 128K → 350K+
Peak: 789K in May ’24
Sustained: 300K+ monthly views post-revamp

➤ Tamil Channel
Subscribers Up 28% → From 218 → 280
CTR: 3.65% → 5.27% (Best across all channels)

➤ Telugu Channel
Avg Watch Time Up 91% → 1:28 → 2:44 mins
Peak: 4:51 mins in Nov ’24 (Deep engagement)

➤ Hindi Channel Launch
Impressions: 0 → 23K+ in 4 months
CTR: 2.10% → 3.08% (Consistent content wins)

➤ Channel-Wide CTR Optimization
Maintained CTR > 4% across 3 languages
Thumbnails + Titles + Storytelling = Better Clicks

Snapshots of YouTube Success

How a multilingual content strategy turned traction into trust.

From English to Hindi, we focused on what matters:
→ Creativity that converts
→ Storytelling that sticks
→ Consistency that scales

🎬 See the chart →
Visualizing March 2025 performance — English led on views, Hindi on avg. watch time uplift. Each channel played a unique role in full-funnel visibility.

Built a 6-Stage Growth Funnel from Scratch — From Creative to Re-Activation

I designed and executed a complete funnel that connected every stage of the user journey — from the first ad creative to dormant user reactivation.
This wasn’t just performance marketing — this was building a scalable system.

Each stage was stitched with automation, cross-team collaboration, and sharp GTM thinking:

Stage 1 → Creatives

• Campaign planning
• Copywriting & video scripting
• Visual asset production (image/video)
• Compliance & exchange approvals

Stage 2 → Target Campaign

• Platform-specific adaptation
• Media planning across Google, Meta, etc.
• Asset customization by channel

Stage 3 → Account Stage

• Optimized website & landing pages
• Play Store/App Store optimization
• Lead gen campaigns (paid + organic)
• eKYC with in-app product prompts

Stage 4 → First Trade

• Auto account-to-sales routing (1-hour SLA)
• First trade sales + remarketing (24H cycle)
• Automated trade event tracking

Stage 5 → Product Marketing & Retention

• UI/UX journey mapping
• In-app messaging + nudges
• Segmented cohort flows
• Exit-intent, surveys, rewards, YouTube, branding, cross-selling

Stage 6 → Re-Activation

• Trade remarketing (15/30/45/60/90-day)
• Dormant user tagging at 365 days
• Offers, re-engagement, community & sales follow-up

From strategy to execution, I’ve built a full-stack growth system that delivers, adapts, and scales with the business.
Across every marketing channel — including SEO, CRM, performance campaigns, remarketing loops, creative execution, product storytelling, product redesign, brand identity, webinars, brand awareness (including society activations), in-app engagement, loyalty programs, lifecycle marketing, organic social, and YouTube — every touchpoint was optimized, every insight turned into action.

Thanks for taking the time to explore my portfolio — looking forward to meaningful conversations ahead.

Open to🤝
Collaborate or Contribute

🚀 Looking for someone who connects strategy with execution? I bring clarity ✨, momentum ⚡, and cross-functional leadership 🤝 to turn bold ideas into real outcomes.

My Resume Let's Talk