Do you remember Sharma* Ji ka Ladka?
He was always getting above 98% of marks across all subjects.
But do you remember who was telling you about it?
Your parents? ‘YES.’
And do you remember who was telling your parents?
‘NO.’
I am telling you ‘WHO?’
That was Sharma Ji who was spreading information about himself and telling everyone about his son’s high marks. He was continuously talking about his son to many people,
and when others met your parents, they came to know that he was achieving such a high score.
How he was spreading this news?
Sharma ji keeps coming to tea points, vegetable shops, and physician’s clinics for regular BP checks and also going to other regular meeting spots and he starts talking about his son. Nobody knows his son’s name but everybody knows Sharma ji Ka Ladka.
Now, no matter when our parents went to the tea shop, vegetable shop, or the physician’s clinic, they would get this news from someone because Sharma Ji spread the news almost everywhere.
When our parents were coming from the market, we would almost hear it once from his mouth in a day and we would get tense without knowing much about his son. It might be that he got 98% marks, but maybe he was behind 5 to 10 students… We never asked a question back to our parents, but anyway…
Why I am sharing this story here with you?
This will help you to understand Personal Branding techniques.
Sharma Ji always engages in Personal Branding and spreads news about himself, not his son’s name or much information. People started to know about Sharma Ji, and he became famous by talking about his son. Everybody knows him, even at the tea shop, vegetable shop, and physician’s clinic for BP checks.
Everyone knows him, and he built his own reputation around these people. It also generated trust, faith, and credit. People always listen to Sharma Ji because his son was achieving so much, and Sharma Ji talked about it. People always wanted to hear his stories, and this is how Sharma Ji became famous for Personal Branding.
Now, There are some pointers that need to understand this story:
- Sharma Ji regularly goes to the market and spreads his stories all around.
- Sharma Ji tells his story in a very concise way, keeping it short and focusing only on his son’s achievements.
- Sharma Ji was building trust and faith, which generated his credibility in the market by maintaining a regular presence.
- Regardless of who is listening, Sharma Ji keeps coming up with his son’s stories.
Lessons from the story:
- Don’t limit yourself to physical markets; establish your presence on social media platforms, as they can become your virtual market.
- Craft and share your own narrative, consistently sticking to it to build recognition and awareness among people.
- Foster trust by regularly posting content so that others can see and get to know you, ultimately helping you build trust, faith, and credibility in your chosen market.
- Don’t be discouraged by the number of people who see, react, or comment. Keep posting consistently, and you’ll start seeing results sooner.
Note: Don’t become a Sharma Ji and put other families into a tense and upset condition (Just kidding). Learn from this story of Sharma Ji and build your personal brand in a positive way to assist other people in their growth.
*Disclaimer: This story about Sharma Ji is purely fictional and not intended to harm or target any specific individuals.
Stay Tuned,
Vikash Jha