Many marketing efforts fail not because of bad ideas, but because of disconnected execution.
That’s why I build full-funnel strategies that guide users from strangers to loyal advocates — step by step.
Why Full-Funnel Marketing Matters
Today’s buyers research more, compare more, and expect seamless experiences. If your funnel isn’t mapped and optimized at every stage, you’re missing conversions.
My Full-Funnel Framework
Top of Funnel (Awareness)
Goal: Reach and engage the right audience.
Tactics:
- Targeted social ads
- SEO blogs
- YouTube content
- PR campaigns
Impact: Achieved 5X reach using localized and culturally relevant campaigns.
Middle of Funnel (Consideration)
Goal: Build trust and show value.
Tactics:
- Email sequences
- Webinars
- Case studies
- Product guides
Impact: Increased demo bookings by 38% with a structured nurture journey.
Bottom of Funnel (Conversion)
Goal: Convert leads into customers.
Tactics:
- Retargeting ads
- Sales-focused landing pages
- Time-limited offers
Impact: Reduced cost per acquisition by 42% through audience-segmented messaging.
Post-Funnel (Retention & Advocacy)
Goal: Retain users and encourage referrals.
Tactics:
- Onboarding campaigns
- Feedback automation
- Community building
Impact: Reduced churn by 20% and improved referral rates.
Tools That Power My Funnel
- Creative Direction – to drive attention
- Analytics – to find what works
- Automation – to scale results without manual load
Team & Process
I align growth, performance, product, and design teams under one growth engine. Weekly reviews, shared dashboards, and agile planning help us scale smarter.
Final Thought
If you’re looking to increase conversions, boost retention, and grow sustainably — a full-funnel strategy is the answer.
And that’s exactly what I bring to the table.